By Carmen Dellutri, Esq., Dellutri Law Group, Fort Myers, FL
Most entrepreneurs make the mistake of not focusing in on one target market. It’s not uncommon to assume that your service or product will appeal to everyone, but it’s also not a good strategy to adopt when trying to hit home with one particular group of people. Why? In order to narrow down your marketing strategy, you will have to know whom you are speaking to.
How to Start Narrowing
The first real step towards narrowing down your market is to reflect on the . . .
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