Target Market Clarity & How to Speak to YOUR Market!!!

By Carmen Dellutri, Esq., Dellutri Law Group, Fort Myers, FL

Most entrepreneurs make the mistake of not focusing in on one target market. It’s not uncommon to assume that your service or product will appeal to everyone, but it’s also not a good strategy to adopt when trying to hit home with one particular group of people. Why? In order to narrow down your marketing strategy, you will have to know whom you are speaking to.

How to Start Narrowing

The first real step towards narrowing down your market is to reflect on the . . .

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Critical Case Comment

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By Henry E. Hildebrand, III, Chapter 13 Standing Trustee for the Middle District of Tennessee (Nashville) Chapter 13 debtor may include a provision in the Chapter 13 plan that only estimates the duration of the plan and, absent an objection, such provision would cause the debtor’s plan to terminate and the debtor receive a discharge when the claims have been...

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Nicole P. Novak

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Henry E. Hildebrand, III

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